Amazon's framework to make strategic product decisions in the AI era | Marcelo Calbucci
Description
Marcelo Calbucci is the author of The PRFAQ Framework. He previously held roles at Microsoft, Amazon, and numerous startups.
In this episode, Marcelo unpacks Amazon's PRFAQ framework and discusses the "Four Horsemen of Strategy Failure." We also explore AI's threat to customer empathy and a practical framework for delegating tasks to AI.
Learn how to apply Amazon's strategic thinking to your own products. Discover a clear method for leveraging AI without sacrificing strategic depth.
Let’s connect on LinkedIn:
🎙 Ana Mudryk, Podcast Host, Head of PdM and BA at Cieden
🎙 Marcelo Calbucci, Author of The PRFAQ Framework
This podcast is brought to you by Cieden, a digital product design agency. If you are looking for strategic designers, let’s chat.
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